Brand ecology.
I’m passionate about developing diverse, tech-forward brand experiences that are endemic, educational, empathetic and empowering.
I began my career with incredible mentors who taught me the value of leading through service, encouraging critical thinking and fostering creativity in every form. Those lessons have allowed me to serve as a creative and business leader at The Second City, Discovery, Time Inc., Audacy and IBM. I lead teams with freedom, goals and side projects.
Transforming travel journalism into digital experiences.
As Executive Producer of Time Inc.’s Lifestyle Group, I oversaw the video and interactive effort in transforming Travel + Leisure magazine into a digital travel brand. We leveraged top-tier travel journalism and photography to build informed, innovative, breathtaking and connected experiences across social, VR and immersive events. The shift in strategy allowed for highly-sponsorable content that catered to core and growth audiences.
Immersive content event for the World's Best Awards at Samsung 837.
Above: Viral series captured exclusively by drones of exotic places across the globe.
T+L 360: An immersive destination series for LifeVR.
Local Flavor: Sponsored interactive travel guides featuring hidden gems across the United States.
T+L Explainers: Cynopsis and Folio award-winning animated video series addressing travel myths.
Finding new places to meet audiences.
As digital media brands, we were able to convey Southern Living, Real Simple and Travel + Leisure as positive thought leaders– finding new ways to expose the ethos of each brand. We generated fun, thoughtful and inspiring content that would have been traditionally unexpected from a lifestyle magazine.
Escapes: Quick motion-based social content across Travel + Leisure, Food & Wine, Real Simple, Southern Living and Departures celebrating global culture.
Southern Made: Southern Living's uplifting mini-documentaries from the American South.
What Your Daughter Hears: Real Simple social series reminding people of another reason to be kind to themselves.
T+L and Food & Wine guide Cookie Monster on an NYC food tour in a collaboration with Sesame Street.
Introducing sponsors to fandom.
I joined Discovery as their first digital branded content producer, and built a division dedicated to selling integration with a combination of compelling audience and performance data, creativity and innovative development.
During my time at Discovery Digital, we increased digital video revenue by triple digits and won an Emmy award.
Skywire Live: Digital branded executions for Discovery's interactive, multi-camera presentation of Nik Wallenda's Grand Canyon tightrope walk. 2014 Emmy for Outstanding Interactive Experience.
Inside the Technology: Sponsored Curiosity.com content explaining facets of modern information technology.
Meet the Players: The inaugural player profiles series for Puppy Bowl.
FwThinking: Sponsored YouTube series, podcast and blog discussing positive futurism.
Smartisodes: Early-to-market sponsored interactive videos developed in partnership with Adways.
Serving the niche.
Early in my career, I found success applying my start in television and film development and comedy writing to advertising. When creating digital ad content, we zeroed in on the audience sweet spots by creating offbeat, provocative content that felt like it could have been created by the audience themselves.
It was weird, but it worked.
Group Therapy: UGC-style spot for Jack Links.
Itsy Bitsy: YouTube content for McDonald's Chicken McBites campaign.
Bad Analogies for Complicated Things: Crackle pilot for brand integration targeting.
Executive Experience
2020 Managing Content Director, IBM
2018 General Manager & Head of Video, Entercom/Audacy
2016 Executive Producer, The Lifestyle Group, Time Inc./Meredith/IAC
2012 Creative Director & Supervising Producer, Discovery Digital Networks
2007 Director of Development, The Second City
Education
2003 B.A., Journalism, Texas A&M University
Honors & Affiliations
2018 Folio Eddie Award, Social Video, Real Simple (Time, Inc.)
2018 Folio Eddie Award, Video Series, T+L Explainers (Time, Inc.)
2018 Cynopsis Model D Award, Travel Programming, Travel+Leisure (Time, Inc.)
2018 Cynopsis Model D Award, Animated Series, T+L Explainers (Time, Inc.)
2017 Guest Lecturer, Brooklyn College, Branded Content
2016 Guest Lecturer, Temple University, Branded Content
2015 PROMAX Award, Copywriting, Deadliest Catch / Chevron DELO (Discovery Digital)
2014 Emmy, Skywire Live, Outstanding Interactive Experience (Discovery Digital)
2009 Membership, Academy of Television Arts & Sciences